Strategy aim 1 – All children get the best start in life and go on to achieve their potential
Breastfeeding friendly borough
The board has agreed plans for Rotherham to work towards a breastfeeding friendly borough status. Local partner organisations are working together to ensure parents make informed choices when it comes to caring for their children. The commitment to become a breastfeeding friendly borough includes supporting local businesses and public transport partners to provide environments where parents feel encouraged to breastfeed if they want to. This will also include working with leisure centres, restaurants and shopping centres to welcome breastfeeding parents, as well as encouraging general public to be supportive in any of these environments.
Strategy aim 2 – All Rotherham people enjoy the best possible mental health and wellbeing and have a good quality life
Rotherham’s social prescribing service
Social prescribing is part of a wider multi-agency approach to care planning in Rotherham for targeted patients living in the community. Rotherham’s social prescribing service supports adults with long-term health conditions and mental health issues improve their health and wellbeing by helping them to access community activities and services.
Strategy aim 3 - All Rotherham people live well for longer
Strengthening support for carers
The board has set out a vision for Rotherham to be a carer friendly borough. More than 30,000 people are providing unpaid care in Rotherham, often alongside work or education, for someone who overwise couldn’t manage without their help due to illness, disability, addition or mental health issues.
The Covid-19 pandemic emphasised the fundamental importance of taking action to improve the way unpaid carers are identified, recognised and supported. The borough that cares strategic framework 2022-2025 has been developed by local partner organisations to ensure carers can live well, be active and have fulfilling lives. The framework provides an action focused road map for how change will be delivered and achieved.
Strategy aim 4 - All Rotherham people live in healthy, safe and resilient communities
Rotherham Gismo is an online directory of community groups providing a wide range of services and activities to people living and working in Rotherham.
Find out more here Rotherham Gismo